Million by 40ā”ļø
a slightly chaotic, deeply honest and very fun diary of building a business thatās totally mine
You too wanna build something BIG? Watch me while I do it!
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What is this?
A diary, obviously. But not the quiet, cute kind.
Itās the kind where I say the things I usually keep to myself.
Like how I made āMillion by 40ā my password two months after hitting six figures⦠and then immediately pretended I didnāt care about that goal. (Nice try, past me.)
This isnāt a funnel. This isnāt a plan. Itās a bold, messy, very public experiment in building something massive without turning into someone I donāt like.


What youāll get when you subscribe:
š My real-time thoughts, decisions, and pivots
š Offer breakdowns (aka: what I sold, why it worked, what flopped)
š Google doc diary entries that you can interact with, voice notes, summary emails -Ā you pick whichĀ format suits you best
š Zero 'how to'. All 'hereās what happened'
This is the stuff most people only share after the fact.
Iām sharing it now.

Laura Wilkes,Ā CEO @ Communicating for Impact
You probably think you know what you want from your business, but much of this will be influenced by what currently exists rather than what is possible. If you want to build a business on your terms that aligns with what you value and the life you want, then Ola will support you in finding your way. And trust me, you're going to build something beyond what you think is possible.
Whoās behind this?
Iām Ola Kowalska (yep, Polish). A transformational business coach, chief business experimenter, and offer whisperer.
I help entrepreneurs build offers they actually want to sell and businesses they donāt secretly want to burn down.
My first coaching business made six figures. Check it out here.Ā This second one? Itās bolder, cleaner, more fun and Iām aiming for Ā£1 million by 40. (I'm 36 now š) But not at any cost.
This isnāt just about revenue.
Itās about building with clarity, pleasure, and self-trust. Itās about the offers I believe in. And the people Iām building them for.
I think big and help people do the same.Ā
Personally? I'm a colourful Gemini with ADHD (obvs), a language enthusiast, a mum and wife in a neurodivergent AF family where we literally break out of all the societal norms daily. Oh, and I have the cutest sausage dog!

Why now?
Because Iāve already built a successful business that felt like a dress rehearsal.This one? Itās the main act. Itās louder. Looser. More me. I donāt want to just scale. I want to feel every part of it.
And honestly, Iām done pretending that I donāt care about money. I do. I like money. But I care more about how it feels to make it. I care about ease. And voice notes. And the weird magic of āI had an idea this morning and sold it by lunch.ā
Drop your name and email and subscribe to this journey - with no fake strategy, just a story in motion.